Intro
When I joined the project, the design was almost complete and ready for development. However, it was lacking in terms of visuals and navigation, and some interactions needed improvement.
For 5 weeks, I worked closely with the team to improve the app's design and functionality. Specifically, I focused on changing the visual language of the app to fit our branding better and improve the overall usability of the app. This involved conducting extensive research on our target audience, identifying pain points, and recommending improvements.
Goal
The goal for the project was to convert the company’s current web app to a native app for both iPhone and Android. The data suggested that launching a native app would increase user engagement, and let users take control of their supply chain and funding on the go.
Role
Sr. UX Designer
As the lead designer on the project, my responsibilities were to deliver wireframes, design components, sitemap, prototypes for user testing, and developer handoff.
Summer 2022
Team: 2 UX Designers and 1 Product Manager
State of the web app
While we based the general structure and feature set of the mobile app on the web app, we took the liberty of improving on some of the designs since we had a blank canvas and wasn't limited by technical debt or various backlog.
Original app design
Visual Explorations
To ensure the app had a distinct native feel rather than simply resembling the website, I began investigating different color schemes and navigation methods. My goal was to create a design that maintained the brand's identity while deviating from the appearance of the current website.
Final Designs
To ensure the app had a distinct native feel rather than simply resembling the website, I began investigating different color schemes and navigation methods. My goal was to create a design that maintained the brand's identity while deviating from the appearance of the current website.
Outcome
After the first launch, the app saw significant improvements in user engagement. Total traffic increased by 5%, and the time spent on the app increased by 10% across all platforms. Users spent an average of 15 more minutes on the app than on the website, and active users were 60% more likely to open the app daily than they were to visit the website. These results demonstrate the success of our efforts to improve the app's design and functionality and the positive impact it had on our users' overall experience.